Whether They Buy The New iPhone or Not, Consumers Like to Feel Special

Recently, I read a list of 21 reasons why the author of the post was not going to buy the iPhone 6 or the behemoth iPhone 6 Plus. My initial reaction was an eye roll because, quite frankly, such a list comes off a little pretentious. When a new iPhone comes out, so many people go out of their way to tell people that they are not going to buy it.

Still, I read on because it was late and I had a few moments of free time.

The first reason that caught my eye was “bendgate.”

Yes, the iPhone bends, a problem that is much more serious with the iPhone 6 Plus because neither a person’s pockets nor their anatomy are shaped for a phone with a 5.5 inch screen.

While phones made out of plastic do not have the same bending problems (they can bend, but they will go back into place), applying enough pressure by, say, sitting on the phone or sitting a certain way for too long has the potential of damaging any smartphone. Sitting on a phone wrong with enough pressure could, for instance, crack the screen.

The iPhone 6 Plus is unwieldy. From the moment I saw it, my response was a simple, “No.” Personally, I don’t want to feel like I am holding a tablet up to my ear when talk on the phone. Since I have an iPad Mini with Retina Display (which has the same tech specs as the iPad Air. It is just smaller and costs less), it seemed impractical to get the Plus.

I haven’t owned an iPhone in 5-6 years. I stuck with Android for a long time, switching from Motorola to Samsung to HTC — all phones I liked. Before buying the iPhone 6, I had an HTC One. It is a great phone. The Samsung Galaxy S III I owned before that was a great phone. I am pretty adaptable to iOS or Android.

I am not the person who doesn’t like Apple just because they want to say they are not an Apple conformist and makes it their mission to remind everyone that they are not one of the “sheeple.” I am not an iPhone elitist who thinks they are special for owning the latest Apple product — which is always expensive.

I wanted a change, so I bought an iPhone this time around. Truth be told, because I work mostly on Mac computers and tablets, practicality once again played a role in my decision. Everything just syncs seamlessly and as time progresses, the iCloud Drive will really come in handy.

I do have my issues with the iCloud Drive right now, though, since I cannot sync the iCloud Drive on my iPhone and iPad with my computer because the version of OS X needed to sync with iOS 8 mobile devices has not released yet. Apple is far from a perfect company and will likely never return to its previous glory under the leadership of Steve Jobs.

Now, the longer I read this list of reasons why the author was not buying an iPhone, the more I found his list reasonable.

He listed the problems with iOS 8.0.1, which seems a little silly because users buy the phone with iOS 8.0. Despite having some bugs with the HealthKit (which he mentions as a reason he is not buying the new iPhone), iOS 8 has not been problematic. Apple pulled iOS 8.0.1., will patch it, and will re-release it likely soon.

If people didn’t buy a smartphone for every little bug that is found in a new version of an operating system, the market would suffer.

But, then the author lists some sensible reasons for not buying the new iPhone, such as Android winning the market share battle, the broader choices with Android, the fact that his iPhone 4 works just fine and he will keep it until it dies, and because it really isn’t much of a leap from the iPhone 5s.

If someone has been an iPhone customer for a while, if there isn’t much difference between the last generation of the phone and the newest generation, then buying the new phone simply because it is new is not a practical use of money. Since I have not owned an iPhone in half a decade, I am not going to notice just how small the leap is nor do I care.

Then, I read one reason I respected for its honesty:

“I’m not buying an iPhone 6 because I kind of like feeling superior, standing on the outside and looking in at a party that I don’t really want to join anyway.”

Though many consumers will not admit this out loud, the author is not alone in this. Most consumers like to feel superior or special. Plenty of people don’t buy the iPhone because they want to say things like, “I’m not buying an iPhone 6 because I’m not one of the sheeple.” (Another reason on the list)

Essentially, some Android consumers are the goth kids from South Park. They are the epitome of nonconformism and if you don’t mold your consumer habits exactly like them, then you are just another Apple conformist, hypnotized by shiny products.

But again, Apple consumers can be the same way. I know people who have bought every new generation of iPhone as soon as it releases, which baffles me when the major wireless companies require customers to have a two-year plan and a new version of the iPhone comes out at least once a year.

So, some people spend a lot of money just so they can have the latest product from Apple. It makes them feel special.

One way or another, consumers like to feel superior. There is not necessarily anything wrong with this; it is just a fundamental truth about American consumers — about people in general. People either want to feel like they are ahead of the curve or above it all.